tel. +44 (0)208 144 7187

World on a Hanger

About us

World on a Hanger is developing software to make life easy for small and medium fashion labels. We help you with sourcing, production and handling orders - leaving you free to create!

Ari Helgason

Ari Helgason

CEO and co-founder

Ari is an entrepreneur specialising in product strategy and business development. He graduated with a BSc in International Relations (first class) from the London School of Economics. He has experience of working in market research and fashion sales.

He likes finding elegant solutions to tough problems. Fluency in Danish, Italian, German and a grasp of Spanish and French help him operate internationally.

Tom Riley

Tom Riley

CTO and co-founder

Tom is a software developer and entrepreneur specializing in web applications and user experience. He co-founded and led development of the online vacation rental community, Rentability.com. He brings an extensive knowledge of Web 2.0 application development, e-commerce, logistics and retail programming.

Tom also has a solid background in desktop software development. He took a key role in the development of the interactive music platform, Noodle Heaven and has worked on several software projects at the University of Cambridge. He also regularly collaborates with artists producing hi-tech art installations.

David Helgason

David Helgason

Co-founder and Chairman

David is an IT entrepreneur and software developer. He is co-founder and CEO of online game technology company Unity Technologies, and serves on the boards of multiple games and technology startups. In the past he has created and participated in a number of startups in online news and music communities and IT consulting.

He brings experience of how to build a successful technology business from scratch. He also has in-depth knowledge of internet trends and the technologies that are being used to build web applications.